Measuring marketing performance: a review and a framework
نویسندگان
چکیده
منابع مشابه
Measuring Performance in Marketing
One of my intellectual mentors, John Kenneth Galbraith, whose ancestry is good Scottish Calvinist, in a newly published essay argues that major corporations are run by their managements largely for their own benefit, and without public control or oversight. If he is right, sooner or later the public, the consumer, or those that represent them, like the New York Public Prosecutor (District Attor...
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ژورنال
عنوان ژورنال: The Marketing Review
سال: 2010
ISSN: 1469-347X
DOI: 10.1362/146934710x488924